Denrick is an artist trying to sell his art for many years now. He is talented, and occasionally makes sales, but it is never consistent. He creates posters, prints, and visual artwork, among other things, but despite his skill, he rarely gets commissioned. The truth is, art school never showed her Denrick to actually market his work. There’s the possibility of selling art online, but the work is tedious and daunting, especially with his lack of knowledge in marketing. He is overwhelmed, close to stop trying to sell his art.
You probably find the story demotivating. You’re an artist, afraid of struggling as Denrick is struggling. You look for places where to sell art, tips on how to sell art, and other extensive information before plunging into the unknown. Look no further, we’ve gathered information on what students should know before selling their first art. Read on!
What’s Your Story?
The competition in the art world is rampant. Thousands of artists like you continuously try to look for ways how to sell art online, and actually try to make sales. Oftentimes, you compete for the same buyers. The real question here is how do you stand out in such a condensed market? How do you make people look at your sign “art for sale”, and actually keep them interested enough to get them sifting through? You have the talent, no doubt, but what is your unique selling proposition?
The secret? Share your story. Tell them about yourself as an artist, and show that in your work. The purpose of sharing your story is to connect with the audience, helping them understand what your art is meant for. Storytelling allows you to move away from the linear process of merely asking potential buyers to buy your work. When people take interest in your work, including considering to buy art online, depth and meaning is everything to them.
You show them what you’re all about, the meaning behind your work – giving them a better chance of actually caring about your posters, canvas paintings, and even art prints for sale.
What to Expect
As you have probably gathered by now, putting up your artwork for sale involves a ton of effort and patience. There’s a lot of factors to consider, so we’ve taken the liberty of gathering things you need to know before putting up art for sale.
- Determine the value of your art. Unfortunately, most new artists are clueless about assigning price value to their art. Asking people how much your time and talent is not practical, as those can only be determined by you. While this case is tricky, the main thing you have to remember is this: Do not undersell your art. How you value your art is how your client will value it. In other words, if you underprice your work, they will value it accordingly. Sell a piece for $30 instead of $300 and that will end up in the garbage or some remote garage sale in the long run.
- What you reap, you will sow. Once you’ve gained the confidence to put price on your works, share them to the world. However, keep in mind that is integral that you reach largest number of people possible. There are many different ways to reach this. Social media is the most convenient tool, along with email. There are also choices of reaching out to bloggers and influencers, joining galleries, partnerships, among others. Keep in mind that the crucial thing here is to analyze these possibilities well, and derive from that the one best fit for you and you art. Make sure that you put together a cohesive strategic plan before reaching out and listing. To sell art online isn’t easy, but it may be the best possible choice, so as long as your plan remains intact.
- Consider online platforms for selling. Art stores are one thing, and online selling platforms are another. Like essays, where there are sites for admission essay writing services, art is also more than welcome to thrive in the digital realm. Instagram is one of the first websites to sell items online for free, and perhaps it could be a good place for you, too.
Apart from the pressures of promoting and getting sales, as an artist, you also have to protect yourself. You will attract different people, with good and bad intentions. We’ve listed these things to do to look after yourself:
- Get the commission in writing. It’s easy to get frauded in this industry, especially when selling things online. When accepting a commission, make sure to keep everything in paper. A client may never pay you. Or another one might change the agreed price upon finishing. Remember to be specific of the detail and understand the expectations of your client. Record each and every detail that will be included in the piece.
- Make sure to get a deposit. It’s inevitable that your work will not be everyone’s cup of tea. A client may change their mind and cancel after you’ve already started with a piece. Most of the time, they won’t pay you. This is why it is crucial to ask for a deposit, to at least get something for the effort when a client suddenly changes his mind. Not all online selling sites can be trusted as well, since the access is public. You do not know the people behind those screens.
Selling your art pieces both online and in the real world involves a lot of effort and patience, and these are just some things on the list of what students should know before selling their first art. Of course, don’t forget to keep your passion for art alive!