Say goodbye to the ugly NoHo utility boxes. Why? They’re getting transformed into fabulous works of art. By who? You!
The fabulous folks at 11:11 A Creative Collective are launching a program called Street Box Project to “artify” those boring utility boxes that either get tagged or posted with stickers. They are important to us but that doesn’t mean we can’t make them look nice. They are having a call to artists with the theme “Captured Movement.” After all, we are an arts district with 20+ theatres and six dance studios plus a ton of recording studios. We also can’t forget that NoHo is the METRO hub with the Red Line and Orange Line right here. So we move in North Hollywood. So start thinking of your design and submit your work.
The NoHo Arts District segment of the North Hollywood Street Box Project has been made possible through a partnership with the Mid-Town North Hollywood Neighborhood Council, the office of Councilmember Paul Krekorian and the North Hollywood Business Improvement District. The project focuses on transforming 10 utility boxes located along the main corridors of Lankershim Blvd. and Magnolia Blvd., into works of art.
The first phase of the North Hollywood Street Box project is scheduled for completion by the end 2015.
Why transform utility boxes into works of art?
Street Box enhances communities through public art programs that bring beauty to unexpected places such as public infrastructure and utility boxes.
Street Box programs create vibrant environments that contribute to the cultural identity of a region. They beautify urban streetscapes, foster civic pride, discourage vandalism, increase pedestrian traffic and encourage cultural tourism.
Street Box services provide city and community organizations the infrastructure necessary for the successful implementation of new public art programs and/or the seamless integration of public art into existing streetscape and cultural tourism programs.
Transform a utility box!
Theme: “CAPTURED MOVEMENT” The NoHo Arts District (NoHo) covers one-square-mile in the heart of North Hollywood, California. NoHo is home to more than 20 live, professional theatres, music recording studios, dance studios, galleries, boutique clothing stores, restaurants and businesses that create a myriad of art forms.
The streets of NoHo are filled with a kinetic energy and Movement can be seen everywhere from the local theatres, dance studios, music venues, parks and sidewalks to the crowds on the streets. The utility boxes for this project are owned by The Department of Transportation, which are responsible for guiding the Movement of traffic in NoHo.
Artists are encouraged to submit artwork that reflects the dynamic NoHo community and connect with the theme of MOVEMENT.
Key things to consider in your application:
How will your artwork positively contribute to the existing identity of the NoHo Arts District?
How does your artwork work with the theme?
Keywords used to describe the NoHo Arts District: Exciting, young, growing, nightlife, dance, theatre, music, lights, vibrant, mobility, hustle & bustle.
This project is open to all artists in the Greater Los Angeles area. Street Box encourages applications from both new and established artists, but applicants from the San Fernando Valley area may be given preference. Artists may apply as individuals or as a group. Group submissions may be for a single utility box or multiple utility boxes.
Selection Process & Criteria
Submissions will be reviewed by a selection committee consisting of Street Box curators, community members and City representatives. Once the artwork is selected, the committee will send a notification by email and formal letter and the artist(s) will be assigned the City utility box(es).
Criteria used to select artists will be:
• Evaluation of artistic excellence including quality of the art and artist originality;
• Creative and innovative concepts in relationship to the theme;
• Appropriate regard for the nature of the space and the audience.
Who is Street Box?
Street Box is an urban art initiative that was started in the San Fernando Valley by 11:11 A Creative Collective. 11:11 ACC is a registered 501(c)(3) non-profit organization whose mission is: To provide a collaborative and educational multidisciplinary environment for artists and the public. They are considered on of the preeminent arts organizations in the San Fernando Valley, voted “Best Arts Organization of 2014” by LA Weekly. You can learn more about 11:11 ACC and the programming the provide by visiting their website www.1111acc.org. Contact firstname.lastname@example.org
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