The 16th annual Valley Film Festival will be held at the all digital Laemmle NoHo7, in the heart of NoHo, on Lankershim Blvd. in October. But the film festival is also coming to www.nohoartsdistrict.com! Each week a new Valley Film Festival short video will go up on our frontpage, highlighting a variety of work from local filmmakers. We chatted with founder Tracey Adlai about the NoHo video feature and upcoming festival.
What made you decide to partner with nohoartsdistrict.com to have the Valley Film Festival video section?
A – We receive so many submissions that we’re not able to screen at VFF, not because they’re not good (they are) but because we’re limited with our screening time. So, when the opportunity to extend VFF through online screenings via NoHoArtsDistrict.com came up, we jumped at it because it allows us to screen even more films and to share VFF with film fans, around the world, that can’t join us in person.
How are these videos selected? Do you have to be part of the Valley Film Festival?
A – For this first round (Q1) we wanted to launch with local films and showcase shorts from Los Angeles and the (818). First we went through films we actually screened in 2015 and 2016 that met the criteria (6 minutes or less) and we further refined the list to make sure they didn’t contain violence, adult language, etc. and were safe to watch at work or around kids! After we programmed those films, we repeated the same process on all submissions from 2015 and 2016. Once we run out of films that either screened at or were submitted to VFF, we’ll open up submissions to everyone.
Advice you would give to a new filmmaker when it comes to entering festivals?
A – **Filmmakers should have a festival strategy in place, including a budget, before submitting to any film festival. They should take a look at what a festival has screened in the past, to see if their film fits in with programming. And they should be mindful of how many times they screen in a particular city. (For larger cities, like LA, allow at least 3 months between screenings, if not longer.)
**Read the entry rules. Each theatre is equipped with different technology. While one festival can screen QT files, another DVDs, others (like VFF) only screen on DCP.
**Festivals rely on the participation of the filmmakers. Once a film is accepted, make sure the festival has everything they need (image, synopsis, screening source, etc.) and plan to attend. If you can’t attend, reach out to cast & crew to see if someone is available — anyone.
**Take advantage of the free marketing tools available to you (Facebook, Twitter, etc.) to find your own audience. These tools also help festivals market the films & filmmakers.
**Be kind & have fun!
(I could go on & on…)
What keeps you going producing the festival for the past 16 years?
A – Our volunteers, our family of alumni filmmakers & awesome community partners, like NoHoArtsDistrict.com! Some of our volunteers (and filmmakers) have been with us since day one and are just as passionate as the filmmaker are about a film! Also, when you find a film that just jumps out as something truly special — those are the things that keep us going.
Is there something you’d like to highlight for this upcoming festival?
A – We’re just getting started on our 17th year – October 18-22 @ Laemmle NoHo7. We’re always looking for more volunteers to join our team. Anyone interested can email us at email@example.com. And, our submissions are open! Filmmakers can submit for $8.18 right now through FilmFreeway.com
Did you know?
Since its premiere in 2001, alongside the grand reopening of Pacific Theatres at the Sherman Oaks Galleria, The Valley Film Festival holds the proud title of being the first film festival in L.A.’s San Fernando Valley. Our mission is to further the education, production, and distribution of filmmaking in The Valley, with a goal of bringing together established filmmakers, emerging talent, and their audiences on the studio backlot – just North of Hollywood.
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