The Seafood Shop Gourmet & Charcuterie

There’s a gorgeous new store in the NoHo Arts District - The Seafood Shop Gourmet & Charcuterie! 
There’s a gorgeous new store in the NoHo Arts District - The Seafood Shop Gourmet & Charcuterie! 

There’s a gorgeous new store in the NoHo Arts District – The Seafood Shop Gourmet & Charcuterie! 

The Seafood Shop Gourmet & Charcuterie owner Leriza Reyes developed an incredible wholesale seafood business supplying the finest restaurants and hotels in Los Angeles over the last 20 years with her late husband Andy.  Their dream was always to have their own retail outlet to complement their already established business. However, when Andy passed away, Leriza was determined to honor him by creating the store they had always wanted.  Lucky for us, she chose NoHo!

There’s a gorgeous new store in the NoHo Arts District - The Seafood Shop Gourmet & Charcuterie! 
Meet The Seafood Shop Gourmet & Charcuterie owner, Leriza Reyes.

It’s a really beautiful store, full to the brim with whatever your seafood-loving heart desires! Leriza also has a huge selection of European delicacies, and exceptional seafood such as Branzino, Faroe Salmon, Langoustine, Uni, Roes, and Caviar. Plus, she has some delicious smoked fish, cured meats, and various products from all over the world! The Seafood Shop Gourmet & Charcuterie is an alanine cave for the discerning connoisseur!

They also have a gorgeous selection of premade treats. From smoke salmon toast to lobster rolls, sashimi, sushi, ceviche, and a wide range of seafood salads.  And their absolutely show-stopping sushi donuts…believe me, these are life changing!

The NoHo Arts District is developing into quite the foodie paradise, with more restaurants and bistro bars opening all the time! The Seafood Shop Gourmet & Charcuterie is exactly what the NoHo community needed!  We wondered how Leriza came to choose North Hollywood and wanted to know more about her story…so we asked her!

Hi Leriza, welcome to NoHo! Why did you choose to open your store here?

We love NOHO! Its history, the innovative arts, and the architecture evident in modern high-rise buildings are magnificent! We were also impressed to learn that the legendary Andy Warhol lived here, and everyone in NOHO is creative; the ambiance and atmosphere are undoubtedly filled with cool vibes.

How did you begin your seafood life?

It all started with my late husband Andy and me back in 2008; we first opened our wholesale distribution to high-end restaurants and hotels in Los Angeles County. Gratefully, our business has flourished for more than a decade now. We’ve always wanted to open a retail shop for the public, so I pursued this to honor Andy.

What are some of the restaurants you supply to?

To name a few, we supply to Amici Trattoria Brentwood, Amici Glendale, Emilia Beverly Hills, Angelini Pacific Palisades, Chateau Marmont, Il Cielo, Nerano, Vincenti, Toscana, and Toscanova, and more.

Your store is exquisite, how did you design the space?

I designed the shop the way I envisioned the creative people of the NoHo district. I incorporated the modern industrial look with a touch of vintage and an old-charm atmosphere so everyone coming into the Seafood Shop can experience and feel cool vibes.

You also sell many European specialties, what are some of your favorites?

I love all the products I sell, especially our European products from charcuterie, Duck Pate, Salame, and our local artisan cheeses from Petaluma, California. There’s a reason we have every product we have – you’ll never go wrong with it! As they say in French, C’est si Bon!

Because you have been in wholesale for so long, how have these established relationships helped you create your retail outlet?

It goes with the flow. My experiences in wholesale, including the relationships we have built with all the Chefs we worked for, significantly helped me become knowledgeable in the Seafood business. Most of them are our top chefs, and most, if not all, happily share their recipes! It is a pleasure to work with them, just like Chef Ludo Lefevre in his first pop-up restaurants, along with Chef Eme, Chef Eric Greenspan, and more! I learn so much, especially about how and what they use in their Hor’s d” oeuvres! I welcome and talk to every customer to ensure they feel special and valued every time they are here at our retail seafood shop; it’s a special shop open for everyone!

What are some of the surprises you have run into while creating the shop and since you have opened?

Building and creating my shop took us a while, but I remember how every time I decorate, people stop in awe, curiosity, and excitement to see the shop. I would always talk to them, and from then, I started to connect and know the beautiful people of NOHO! Everyone was excited and eagerly waiting for our opening that they’d always say, “You’re finally open!” I love seeing their happy faces, and many of them tell us how our shop is a remarkable addition to the neighborhood, one they wish to see more in the future. We are overwhelmed and touched by so many sweet, kind, and beautiful comments from our customers; it’s wonderful and inspiring!

You have some delicious food for pick up and delivery, What are some of your favorite dishes?

Sashimi, Sushi Donuts, and Lobster Rolls, among others, are our best-selling fresh and delicious food! We serve sashimi in various ways, from salads and rolls with our Faroe Salmon, Yellowtail, and Ahi tuna. Sushi-donuts is our new and unique food; imagine your simple sushi turned into a vibrant and delicious donut meal! Flavors and options are at least from 8-10, for now! Crab-meat salad, Shrimp Cocktail, Shrimp Ceviche, and Octopus salads are freshly made and prepared, so you’ll never go wrong with any food. Our food to go and Seafood are fresh every day, so even fresh oysters, scallops, branzino, halibut, mussels, and clams will surely make you happy!

How would you rate the NoHo neighborhood customers?

The NoHo neighborhood customers are out of this world! They are very welcoming, supportive, genuine, and amiable. We are sincerely grateful for all of you, and we are so happy to be here, part of the community!

Thank goodness we are opening up our stores and business once again. And even though things are still a little uncertain out there, people like Leriza Reyes with their passion and drive are precisely what we all need to have in our lives! So let’s support our latest NoHo neighborhood store, and fill our baskets and our tummies and our hearts with all they have to offer. I know I’m making a list right now!

You can follow The Seafood Shop Gourmet & Charcuterie on their social media and check out the online store!

Instagram: https://www.instagram.com/the_seafood_shop/  

Facebook: https://www.facebook.com/The.Seafood.Shop.gc 

Website: theseafoodshop.org 

Samantha Simmonds-Ronceros
Author: Samantha Simmonds-Ronceros

Samantha Simmonds-Ronceros is a British writer and filmmaker living In Los Angeles.