Los Angeles is a mecca for retail, fashion, entertainment and media. Home to the film studios of Hollywood, the lavish architecture and landscaping of Beverly Hills and the vast Pacific Ocean, it’s an attractive place for many brands to advertise and sell their products. Los Angeles is home to roughly 3 million people, many of them centered in the areas we’ll talk about in this article. Los Angeles billboards take many forms and there are a multitude of locations to choose from light post banners to full building displays. Different areas of the city are host to different kinds of traffic. Some neighborhoods might not have as much tourism, but have a robust culture of local consumers. Los Angeles is a sprawling city making it a great place to advertise outdoors. However, that can also make it difficult to know where to begin. Let’s take a look at five of the most popular locations for tourists and locals to visit in the city with opportunities for outdoor advertising.
- Hollywood & Highland
Hollywood & Highland is arguably the biggest tourist attraction in the city. On the corner are vast shopping centers, the famous Chinese Theater, Ripley’s Believe or Not, and of course the Hollywood walk of fame. Entering Hollywood & Highland there are multiple billboards, bus panels and light post banners that are great locations to get noticed. Farther down the wall of fame are numerous other advertising opportunities. Thousands of people visit the walk of fame in Hollywood every day, making it a prime location for outdoor advertising.
- Staples Center
The Staples Center is one of the largest venues in Los Angeles. It is host to sporting events, concerts, conventions, and so much more. Located in the heart of Downtown, there are numerous billboards, building displays, digital billboards and outdoor signage that are located in the surrounding area. An ad placed here would benefit from the busy tourism and local traffic that inevitably stacks up throughout the day. Advertisements in Downtown LA could be targeted at a variety of audiences as the city is home to a diverse population.
- Venice Beach
Venice and the surrounding neighborhoods have tons of opportunities for outdoor advertising. The boardwalk and Abbot Kinney are prime spots to advertise to beach goers and young shoppers wandering the stores or going out to eat. The boardwalk has a ton of opportunities for billboard advertisements as well building space. This is one of the biggest tourist and local stops in the city and an advertisement placed here would benefit from the large amount of traffic moving through the area. In addition to billboards, there are also street posters and light post banners that are striking against the beach landscape. This is a really fun place for brands to advertise their products. Venice would be an ideal location for brands looking to reach young adult audiences.
UCLA has multiple outdoor advertising opportunities leading into the school and in the outdoor areas of the campus. Advertising here would be targeting college aged students, but also professors and parents of students. This is a great place to advertise for brands that deal with helpful services that would benefit young residents as well as food and drink companies.
The area around UCLA has a few fairly wealthy communities, so higher end brands might do well to place an advertisement in the neighborhoods surrounding the school. The residential areas near UCLA are homes of more established older residents, so this is a great place to target those audiences as well.
- Griffith Park
Griffith Park is the largest urban park in the country, and the only urban park home to wild cats. It’s home to the Griffith Observatory, where visitors can enjoy science exhibits, shows and take in the views of the city after hiking in the park. The neighborhoods around Griffith Park are prime locations for outdoor advertising, with many billboards, building displays and street level ad spaces. Griffith Park and Los Feliz are popular areas in the city for locals making it a great place to advertise to the community. Lifestyle brands and clothing companies would do well placing an outdoor advertisement here.
These five locations are great places to start looking for outdoor advertising opportunities. Hollywood, Downtown and Westside locations all offer different kinds of audiences and communities, so decide what kind of audience you want to reach with your placement. If you’re looking for younger audiences, any community in Los Angeles would be a successful location to target. For older audiences, more established residential communities on the Westside and near the UCLA campus might be a location to consider.