These are trying times, particularly to those who work in the entertainment industry, who have lost their jobs or at the verge of losing it due to the coronavirus pandemic.
Musicians make most of their income from live performances, and when there are strict measures to control the spread of the disease, live shows have been affected. It’s time to take advantage of the situation and apply some essential tips to remain relevant.
Marketing your Music during the Pandemic
For the small-time artists, there are people ready to buy music for their work, and you can advertise through the NoHo art district to get paid for tune creations. You also need to join online network groups to get your name and music out there. Create a social editorial calendar on https://www.shopify.com/retail/merchandise-marketing-calendar, to show off your launching plans and create momentum. Manage your social media and start-up new channels. Use Instagram, Facebook, Twitter, Pinterest, YouTube to develop excellent and engaging music content for your target audience. Remain active, respond to tags, answer questions, and participate in discussions.
Come up with creative video content; you can include music lessons; behind the scene footages, amusing quarantine videos and performances to impress your fans. Provide live streaming performances and try to reach out to a broader audience, and you can also sell your albums online through the live sessions. You may also need to perfect on your pitch, to get people more interested, present your music in a manner that shows confidence and expertise. Get physical, stage some mini-productions online to give people a hint of your performances and attract their interest. You can reach out to your past fans and ask them for referrals, also embrace email marketing to remind your clients of new hits or upcoming online events.
Ways to Support Artists and Musicians During Coronavirus Pandemic
Coronavirus has brought the global concert business to a standstill, resulting in unprecedented levels of financial anxiety to event organizers and artists. We need to support them by buying their music through online sites since the physical supply chain has been disrupted. Treat yourself to that vinyl or t-shirt that you have always wanted, especially from independent artists, by making purchases directly from their websites. Also, go ahead and stream their music to compensate for the canceled tours. Other musicians are turning to platforms such as Facebook and YouTube to perform virtually, although they can’t get as much financial income as compared to a live performance, tune in and support them. If you had already bought a ticket to attend an event that you were looking forward to, don’t ask for an immediate refund. Some artists may be holding onto that to survive; thus, consider it as a saved gig for the future.
The unprecedented global crisis has pushed musicians to adopt new ways of relating to their audience to create liveliness. As artists use online strategies to keep their brand name relevant, participants will develop new sets of expectations based on aesthetic appeal.