Branding on Social Media is important for building a strong clientele.
As necessary as marketing and gaining a large following is, if the content doesn’t match the brand, having a lot of fans is pointless. The best ways to brand oneself on Instagram are precise. Brands on Instagram and other social media sites should follow specific techniques to ensure they get the recognition they deserve. They should create a profile that embodies their brand and then use these strategies to get followers and loyal customers who will commit to their services.
1. Utilize Paid Services
Many people don’t like something until they’re told to like it. That’s why trends and popular products are constantly changing. In order to gain followers, Instagrammers should first use paid services to gain followers. This may seem abnormal initially, but it will help different brands gain money in the long run. A great place to find followers on Instagram is through online sites. Visit Instagrowing to discover different buying options for followers. Through this site, Instagram users can order story views, likes, followers, and more. There are many options for increasing one’s brand on Instagrowing.
2. Use Hashtags
Use useful hashtags, or any hashtags for that matter, to increase brand awareness. Using hashtags that are related to the brand and business. If the business is meant to be branded as a cozy, eco-friendly store, use hashtags that are associated with that brand. Some hashtags for this could be:
Use well-known and viewed hashtags, as well as some more obscure ones. Who knows who is looking through each Instagram tag and when each one of them will start trending. By using a wide array of tags associated with the brand, businesses will find customers and followers that are interested in what they have to say and share. This also helps businesses actually brand themselves to what they want to be or aspire to.
It’s important to also create a specific hashtag for that brand. When others post pictures associated with that brand, they can then use that hashtag to showcase their love of the business. After all, marketing is best spread through word of mouth, and with friends and family. If a brand’s fan posts a picture with their product, their followers may be interested in learning what it is and where they got it.
3. Posting Schedule
Business owners on Instagram, Tik Tok, Twitter, and Facebook can view their analytics and the times in which their posts are most viewed. With this, they can create regular posting schedules. This will help brand that Instagram account. Its followers will become accustomed to their posts and regularly check up on them when they’re meant to post. They’ll come to anticipate that brands post and get excited when they do see them. It helps if these posts include contests or prizes. Then those same followers will engage with said posts, too, and it will help them reach a wider audience. Through Instagram, Instagram users can use the same tool to share their posts on Facebook, too.
Having a posting schedule makes a brand look more serious, but it also saves them time. They can set up posts for weeks and weeks out. This limits the time they have to spend on Instagram so they can be more efficient in other aspects of their brand. Some more benefits to creating a posting schedule can be found here.
4. Instagram Stories and Facebook Stories
Stories are still relatively new on Instagram and Facebook. They premiered in 2016, yet some don’t even utilize them. A great way to get new viewers and followers is to make Instagram and Facebook stories. People see the stories of the people they follow, but a mutual interest may appear in their story chain, too.
Brands can raise awareness by making these stories unique. If they own a store, they can take their followers on tour. If they have a specific product, they can show them what it is and how it works. For major events, Instagrammers can go live to share exciting news and celebrate with others.
After these stories are shown, they can be saved to the Instagram page under a category title. For a clothing store, they might use categories like “accessories” or “fall fashion.” There are a number of ways to use Instagram stories to make a brand stand out. Here is a list of a few examples for Instagram stories:
- How To’s
- Behind the Scenes
- Deals, Promos, and Events
- Posts Associated with the Brand
More information about what these kinds of stories entail can be found here.
5. Call to Actions
Finally, the last strategy a brand can use is a call to action. A call to action is a marketing technique that requires a response or action. For example, someone on social could say, “like this post if you love your mom.” This is a broad form of a call to action, but it basically makes people say, “hey, I love my mom,” and like the post. A brand can cater this to their company, too. They can use the post to say something along the lines of, “Comment what your favorite product at [brand name] is.” Or, “like if you’re excited for our new release.” These call-to-actions prompt engagement on an Instagram page. Social media users can find tons of great options for call to actions online.
Brands should create their social media profiles to embody who they are and what the vibe they want their brand to have. They should post pictures and videos that relate to their business and what they sell. By using the strategies of buying followers, using hashtags, making a posting schedule, using Instagram stories, and using call-to-actions, they can brand themselves online.