Business of Being an Actor Series 2022 – PART I

Business of Being an Actor Series 2022 - PART I
Business of Being an Actor Series 2022 - PART I. Photo by mentatdgt from Pexels

It’s that time of year again, the annual Business of Being an Actor series 2022 – Part 1. For those who know me, I’m big on spending time in the beginning of the year to do a self assessment.  A time to review, make plans and set goals.  

In my classes at The Actors Workout Studio, we spend time at the beginning of the year on goals, actions, and discussing the actor’s business model.  So, this is where the Business of Being an Actor Series began. Painfully, a lot of actors don’t want to talk about it, they just want to do their art. I even have a number of students who leave and return when we get back to the craft. They don’t want to deal with it. 

I’ve gotten many calls and requests for this conversation and many that say, please stop it, I don’t want to do this again. Yet, here I go, I am repeating this from previous years and doing it in several parts. Dive in.

Business of Being an Actor Series 2022 – PART I

 – You are a business –

Yes, it is true, you are a business. You are self employed and like it or not, an entrepreneur.  You are selling a product and you have to have a business plan, with a marketing strategy, budget, staff (which might just be yourself at first) then execute it, and sell it. Actors tend to avoid this conversation relying on the excuse:

 “I am an artist, if I wanted to go into business then I would have gone into my family’s business.”  

They prefer to study their art, by taking classes, maybe doing a play once in a while, sending out headshots, and wonder (bitterly) why nothing is happening for them.

The greatest tragedy I see after working with 1,000’s of actors for over 30 years is this:  I’ll see a great actor not get any work. They are excellent, trained, professional, talented, true artists, and don’t get any work.  They become great “classroom” actors, might do some theater once in awhile, but no real career to talk about. The other sad thing to see are mediocre actors who have great success. I am actually happy for them. They may not be as talented yet get work. It almost seems unfair to these passionate artists. They see this and feel helpless and turn bitter.

Business of Being an Actor Series 2022 - PART I.
Business of Being an Actor Series 2022 – PART I. Photo by Ron Lach from Pexels.

The fact is, you are a business, and most of an actors’ job is to be looking for work, networking, and setting up the next job, or interview, or audition.  Yet, 90% of actors are unemployed 90% of the time. It’s a fact. However, that 10% can make it all worthwhile.

But, consider this. If you are a trained engineer and looking for a job, you get your resume, solicit companies, look at want ads and listings and put yourself out there. If you are trained and have some experience you may go out on 10 to 12 interviews.  Then you might get a job.  Once you do, then you are probably set for a few years if it all works out. Your employer also goes through this process once every few years.  In our business, you go out, have 10 -12 job interviews (auditions in our language), say you get one, work a day or two, and guess what?  You are back to doing it all over again. So, you are in the business of seeking employment, constantly.  The good news is the employer, (casting directors) are also looking to hire on their next project. So, there is good news. If you don’t get that job, you have an opportunity to move on to another and not wait 2-3 years until that engineering position opens up again. 

My point is, you are constantly looking for work, and, you need a plan, a structure, and discipline.

Then, in next month’s Business of Being an Actor Series 2022.  I’ll cover setting goals and how we do them at the Actors Workout Studio.  

Stay positive.

Fran Montano


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Fran Montano - is the owner and Artistic Director of The Actors Workout Studio, located in the NoHo Arts District for nearly 30 years. It is one of the longest running small, intimate theaters and Acting Schools in the Los Angeles area. AWS was created to being a “home” for aspiring and working actors were the work not only includes classes and training, but personal coaching, career planning, networking, showcasing, and regular performing. His students range from beginning actors, accomplished actors who work regularly in film, television, and stage, as well as numerous working directors and writers. His style is on an individual basis and in his small, intimate classes, it’s like working with a private coach. His reputation is in finding and breaking actors blocks Fran’s background as an actor, in producing, directing and theater makes him an excellent resource for actors in Los Angeles, in finding their way both in their talent, and promoting their career. Visit for more information and a schedule of classes and productions