Great Streets -> ARTS ACTIVATION FUND
Mayor Eric Garcetti launched the Great Streets Initiative to help re-imagine neighborhood centers, one main street at a time.
The Mayor’s Great Streets Initiative has partnered with the Department of Cultural Affairs (DCA) on the DCA Arts Activation Fund (AFF) to support creative, community benefits projects on designated Great Streets. AAF is a bi-monthly fund to support creative-placemaking projects in neighborhoods or near the City of LA’s designated Great Streets. Lankershim Blvd. in the NoHo Arts District has already been designated as one of L.A.’s Great Streets and the NoHo Plaza has been constructed.
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Local artists may apply for up to $15,000 in funds to support temporary objects, installations, or experiences that are free to the community and appropriately sited in public places or within public view. These experiences can be planned, developed, and inaugurated within a 2-3 month production schedule. If proposed objects are to be publicly placed beyond three years or proposed events are to reoccur, applicants should make note of this possible longevity in their application. Written proposals are accepted on the first and second Tuesday of each month.
“Art has the power to transform our perception, attitude and behavior — and is especially impactful when it lives in places that are accessible to everyone,” said Mayor Garcetti. “The Arts Activation Fund will support the creative genius that thrives in our city, and give Angelenos an opportunity to reimagine public spaces in their neighborhoods as vibrant, exciting, and creative places.”
Applicants are not required to raise additional funds to match their city investment; however, crowd-funding and supplementary funding is welcome and may be considered a sign of grassroots support. Projects that cost $15,000 or greater should be broken into two phases of construction or implementation.
Approximately 8-16 projects will be supported each year.
“Public spaces in our neighborhoods and along our City’s Great Streets provide an open canvas for us to use our creative strength to animate and activate our communities through arts and culture,” said Danielle Brazell, General Manager of the Los Angeles Department of Cultural Affairs. “The Arts Activation Fund connects local artists to these spaces and the people indigenous to them to reinforce neighborhood identities and celebrate L.A.’s diversity.”
WHO CAN APPLY?
Here’s the manual. Applicants can be individual artists, collectives, limited partnerships, non-profit organizations, or commercial businesses that do not currently have an active grant contract with the DCA.
Preference will be given to applicants that are headquartered in the same City council district as their proposed project, or demonstrate through letters of support strong partnerships or alliances with neighborhood groups. DCA recommends that applicants discuss their draft project ideas with neighborhood groups and businesses (e.g. neighborhood councils, business improvements district associations, local chambers of commerce) and/or the City Council Office of the jurisdiction. It is further recommended that one of the applicant’s letters of support comes from one of these community-based agencies or offices.
KEEP IN MIND WHEN CREATING YOUR PROPOSAL:
▪ Community relevant topics or themes and proposed impact in terms of number and type of persons served
▪ Fresh ideas and/or innovation
▪ Feasible timeline and realistic budget
▪ Community partnerships and/or alliances demonstrated with letters of support
Department of Cultural Affairs
201 N. Figueroa Street, Suite 1400
Los Angeles, CA 90012
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