An Easy-to-Follow Guide to Building a Fast-Growing Social Media Community

An Easy-to-Follow Guide to Building a Fast-Growing Social Media Community
Photo by Austin Distel on Unsplash. https://unsplash.com/@austindistel

Social media has certainly grown and evolved over the last decade. Not only have the platforms evolved into functioning business platforms but users themselves have also changed entirely. Consequently, businesses have had to change the way they market on the various platforms and adjust their strategies. 

In the past, key metrics like the number of followers and likes were some of the top measurable elements of the business. However, as time passed and the number of bots and fake profiles increased, these metrics had to change. 

Today, social media success is measured by engagement and the type of community a brand holds. But, just how do you build that community and how do you increase engagement with your followers? We looked at a few different approaches to help you build a thriving social media community.

Focus on Real People With Real Engagement 

If you are wondering how to grow social accounts into thriving, engaged communities, the answer is simple: you must first get to know your audience. The fact of the matter is that millions of brands globally have simply not taken the time to step back and learn just who their customer is. 

Create a customer map, whether you are a new or established brand. Create a blueprint of who they are, their demographics, their behaviors, and their interests. Do a deep dive into who they are following on social media, what they are engaging with, and who they are liking. 

By keeping your finger on the pulse of what they are responding well to, you will be able to get a good idea of what you should be creating to lure them into your community. 

Create Content They Want to See

Now that you have a good idea of who your customer is and what they are following, you can start creating the content that they want to see. As we mentioned, keep on top of what is trending globally. You will want to pop up in the feeds of people following industry-related trends. Don’t be afraid to experiment with your content. 

What is important to remember is that your content needs to be educational, informative, entertaining, and captivating. Make sure your customer is learning something about your products and brand every time you put something out. 

Make sure you keep your messaging and content uniform across all platforms. So, what is going out on Facebook, needs to be going out on Instagram too, just in a different format. Don’t be afraid to experiment with the platforms too. Features like Stories and Reels are highly effective. 

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Open Lines of Engagement 

You need to create creative and smart opportunities that your customers will love to engage with you. Remember that not everyone likes communicating with brands in the same way. Some prefer still calling into companies, while others prefer instant chat options to solve issues or ask questions. 

Give them those options. Each social platform has an option for direct messaging, so make sure you keep it open and actually respond to your customers when they contact you. Make sure that you are also responsive to comments on posts and allow them to review you and your brand. 

Lastly, look at bringing your customer directly into your brand by allowing them air time on your social media. Things like sharing their stories to your story when they tag you in. Doing Insta takeovers and incentivizing them to create content for you is a great way of developing a bond with your community. 

Test, Measure, Monitor, and Experiment 

We mentioned it earlier, and are going to say it again, experiment with your content. You will never know what works until you try it out and measure the results. This is where a lot of companies go wrong, they don’t give their content time. 

Keep an eye on your metrics in order to see what works and what doesn’t. Each platform offers you a dashboard where you can monitor the success of each post and campaign. It provides you with key details about click-throughs, conversions, engagement, and other vital statistics. 

With all of this, you are able to ascertain what works for your customer and what doesn’t. What do they respond well to? What converted the most leads? You will need to take some time to gather this data, but over the course of a few months, you will be able to see patterns in the campaigns. 

Bottom Line 

Don’t just look at social media as a platform to get followers. Think of it as a way to reach audiences, develop a community and create loyal, brand-conscious fans. With the right content, the right messaging and enough engagement, you will be able to develop a solid community of loyal followers who will, in turn, spread the word.