Do You Know the NoHo BID?

The NoHo Arts District is an arts district because of the 20+ theatres, dance studios, recording studios and the many folks who create art. It stays an arts district because of these performing and visual artists. But there is one group that has helped to #KeepNoHoArtsy (and clean) for more than 10 years – the NoHo Business Improvement District.

“Having the NoHo BID in place is a tremendous resource for the NoHo Arts District community, says Aaron Aulenta, managing director of the NoHo BID. “By providing Safety, Clean, and Marketing services above and beyond what the City of LA provides, the NoHo BID helps to enhance the user experience in NoHo. This can be seen from the all new businesses and investment continuing to come into the Arts District. Not all commercial districts have a BID, giving the NoHo Arts District and its stakeholders an advantage over the many destinations in Los Angeles.”

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What is a Business Improvement District?

A Business Improvement District or BID is a geographically defined area within the City of Los Angeles, in which services, activities and programs are paid for through a special assessment to property owners. BIDs provide enhanced programs and services, above and beyond what the City of Los Angeles provides. The NoHo BID, established in 2007, primarily provides Clean and Safe services in the form of a Safety Ambassador team and Sidewalk maintenance services in the form of a Clean Team. A smaller amount of the budget is allocated to Marketing and Communication services. The NoHo BID recently renewed for another 5-year term beginning in 2020.

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Safety Ambassador stats for past 11 months

Business check ins- 5,172
Calls for BID Services- 1,497
Contacts with Homeless Individuals- 1,234

NoHo Clean Team stats for past 11 months

Average volume of garbage picked up every month from sidewalks/gutters and BID trash receptacles-23,125 lbs.
Trash bags picked up and disposed of- 11,059
Graffiti tags removed- 1,212
Bulky items removed- 1,481

What grants has the NoHo BID applied for and received in the past?

6 Los Angeles Neighborhood Initiative (LANI) Grants- pressure washing and light pole banner replacement

3 Los Angeles Department of Cultural Affairs Arts Activation Grants- funded 3 summer seasons of programming at NoHo Plaza

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What problems do people report to your office and what is the process?

The NoHo BID has a Clean and Safe service hotline number (818.761.8230) that can be utilized to report issues and BID services. Examples of calls range from reporting graffiti and stickers to issues with aggressive panhandlers in front of a business. So far in 2019, the BID has averaged 136 calls a month for BID services.

What marketing programs have you collaborated on?

The NoHo Card program began 16 years ago, and the NoHo BID partnered with 8 years ago to benefit businesses within the District. It is now a major marketing tool benefiting 55+ businesses in the NoHo Arts District. Thousands of Angelenos, NoHo locals and tourists frequent NoHo businesses for the first time and become repeat customers due to the NoHo Card and App. The NoHo Card has a multiplier effect, i.e. a person gets a hair cut at NoHo Hair Salon then goes to The Federal for dinner, and then a show at The Road Theatre all while utilizing the NoHo Card program. The NoHo Card app can be downloaded on both Apple and Android app stores for free.


Contact the NoHo BID

5026 Lankershim Blvd.
North Hollywood, CA 91601


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