Film Marketing: How to Gain Exposure for Your Film

Film Marketing: How to Gain Exposure for Your Film
Photo by Donald Tong:

From the era of board signs and posters to social media and digital marketing, film marketing has indeed come a long way. Today, film professionals use the latest technology to ensure that their movies are being targeted to the right audiences to increase viewership.

The filmmaking process does not simply end with the director shouting ‘cut’ on the final scene. Even after the post-processing, you will have to market your film and promote it. While marketing is nothing like storyboarding, directing, or acting, it is quite an important step to take if you want success for your newly-released movie.

In this article, we will investigate some of the most common ways to increase viewership for your new movie.

How Can You Gain Exposure For Your Film?

Here are some simple techniques that can help you get more exposure for your film:

1. Create a Marketing Plan

One of the first steps you need to take to increase the viewership of your film is to create a marketing plan. Thankfully, there are many ways for you to market and promote your movie online.

Overall, it is not an easy task to develop a marketing plan on your own. The first step you can take is to find out if there’s anyone who can help you out with this project. If you are doing it alone, try to find the right information so that your marketing plan becomes more doable.

Marketing for films is a complex task; it may take time to design the perfect film marketing plan. While there are many types of strategies that can help you market your movie, one of the best and most common methods is to find a way that you can connect the film with your audience on an emotional level.

Additionally, knowing about your audience helps. You can start creating a list of potential audiences you think would want to watch the film in a movie theater. Additionally, note down certain specific details about your audience like demographics, gender, age, etc.

2. Define Your Marketing Goals

As most of us already know, a film marketing strategy is a document where you outline the goals of your film and how you plan on achieving them. If you want to make your film stand out in an over-saturated market today, you will have to come up with a definitive strategy.

If you manage to draft a winning plan, you will be able to create the goals for releasing your movie as well as increase your chances of earning money.

You need to look into certain aspects, for instance, what you are trying to achieve for your film. You also need to outline the amount of money you want to make. Finally, always define the target audience for your movie.

3. Prepare a Marketing Plan for Investors

It should not be surprising that the film industry can be quite competitive. Apart from having a strong marketing plan, you need to get your film noticed and funded. One of the best ways to do this is by attracting investors.

The film industry is a growth industry and will only get bigger after each year. With the help of modern digital distribution options available, movies released by independent filmmakers have started reaching more people. Therefore, it is important to devise a marketing plan only for the investors.

A proper marketing plan for investors will allow them to understand the amount of revenue your film can generate before, during, and after the post-production process. Once the investors agree to your marketing plans, you will get the required funding.

4. Create a Website

One of the best promotional tools for your film is having a dedicated website. This website can be used as a digital space where your audiences can visit to check updates on various details of your movie (like release date, sequel, etc.) and subscribe to the email updates.

Getting an email list from your website can further aid your film marketing efforts. If you can keep count of the number of people that visit your website daily, you can keep them informed and updated about everything related to the film.

You can also include links to streaming platforms or sell tickets on the website. If you plan on selling tickets, you can add the showtime of local theaters in the area for your visitors.

Overall, you need to ensure that the design and look of the main website landing page go well along with your movie’s brand. You can choose to add some creativity to spice up the looks of your website. If you cannot create a website, you can always get in touch with an expert who can help you with the same. Or, you could try out some simple website-building platforms like WordPress or Wix to create a simple website.

5. Make Use Of Social Media Platforms

Building a presence on social media platforms and sites is very important if you want to increase the viewership of your movie. Based on studies, it has been found that marketing on social media platforms can easily outweigh all the marketing efforts that one would take for marketing on traditional media, like radio or TV.

Social media platforms are considered the best digital spaces where you can easily market your film and build a connection with the audiences. You can easily have talks and conferences with the audience on a more personal level to maintain the relevancy and interest of the viewers during the production and post-production phases.

As we already know, there are many major social media sites that you can use to promote your movie, like Instagram, Twitter, Facebook, YouTube, etc. Or, you could also try out some other niche platforms like TikTok, Google Plus, Tumblr, Snapchat, and more. Whatever platform you use, it will help increase the exposure of your film.

When it comes to content, there are so many ideas that you can try – for instance, you can add a release day countdown. Additionally, you can add some BTS (Behind The Scenes) clips and footage. Or, you can simply state some interesting facts about the crew members, teasers, etc. Being creative will always help.

6. Never Underestimate Email Marketing

If you want to create a buzz before the release of your movie, then email marketing is considered the best choice. You will have to gather an email list of all the people interested in viewing your movie or are waiting for the release.

As we know, email marketing has been around for many years and is used in various industries. However, most people are unable to capitalize on this marketing. Email is considered one of the most powerful marketing tools that you can have in your arsenal. Apart from capturing the attention of your potential viewers, it can also help you grow your business. Email marketing is also one of the most pocket-friendly types of marketing.

With the rise of social media, email marketing has become more important now than ever. You can choose to create any type of email marketing strategy you want. The overall aim here is to find ways to promote your new movie.

Final Thoughts

Filmmaking has become more than just creating and/or directing movies. It is also about building the interest of your audiences. Film marketing is indeed a fun experience if you can learn the basics quickly, especially the part where you can connect with your potential viewers. You will definitely enjoy it if you come up with the best film marketing strategy.