Cool Cups Supports Safety in Skateboarding at the Skate Expo

The World’s Top Skateboarders are Coming to the San Fernando Valley to Skate With Their Fans




The 2013 Southern California Skate Expo is a first for the San Fernando Valley.

Syck Productions is producing the 2013 Southern California Summer Skateboarding Expo, August 9 – 11, 2013, at Pedlow Skate Park in Encino, CA.

This is the first time that 9 of the greatest skateboarders in the world are uniting in Southern California’s San Fernando Valley to skate with their fans, sign autographs and give back to the fans that made them who they are today.

Cool Cups, a Santa Monica based company that produces all natural Ggelatin free snacks, will be attending with their new game “Skateboard Challenge” and several of their Eco-Arcade games.

“As part of our COOL CUPS Community Outreach, we asked to come and share our Eco Arcade with the families attending the Skate Expo in Encino. These games help interactively communicate important recycling, safety and Eco messages we feel are beneficial for everyone to know,” commented one of the Cool Cups spokespersons.

There are more than 10 million skaters in the U.S.A. and it is one of the hottest trends with teens everywhere. Cool Cups would like to encourage kids to get other kids inspired to “get active” and skateboarding is one of the best ways for kids to get “ low impact” cardio support while having fun!

Skaters on long boards can use boards as an alternative form of transportation and short boards to create safe tricks or increase fitness and have fun at the same time. Like with many sports, skateboarding can lead to accidents, so Cool Cups will share “Safety Tips” and “Cardio Awareness” with the kids at the event.

“We just want to get the message across that Cool Cups supports an “Active Lifestyle” and our “Cups” are a great natural snack for kids “On the Go,” said Tom Mosk, the creator of Cool Cups.

For the first time, fans will be able to skate with their favorite stars of skateboarding like, Christian Hosoi, Ryan Sheckler, Torey Pudwill, Nyjah Huston, Tony Tave and Theotis Beasley, to cite only a few. 

“We are looking forward to hanging out with our fans and signing autographs,” stated Hosoi.

Pedlow Skatepark will undergo a temporarily expansion to host 27 skateboard contests, including categories of Street, Bowl and Mini-ramp, for this three-day event. The one-acre Pedlow Skatepark will be expanded to its property lines of 3.8 acres. Syck Productions is bringing in their own massive 70-foot long, custom made skate-ramp, concert stage and more.

The event will benefit several charities, including The Sheckler Foundation, LAFD Foundation, LAUSD, LAPD and other community organizations. This three-day skateboarding and music fest will bring together the world’s top skateboarders with 12 live bands, including the Shrine, Shifty’s Crazy Town and Ticket to Ride, and some of the former members of the hit Broadway musical, Beatlemania.

The skateboarding competition is open to all children, beginners, amateurs and sponsored skaters. Pros and fans will cheer on their favorites as they compete for top prizes, including skateboarding related scholarships. Promotional giveaways will include skateboards, T-shirts, hats and more. The little ones will enjoy thrill seeking adventures and games. Other activities include raffles, silent auctions, lessons from the legends, demos from the pros, a food court, nearly 100 vendors and exhibitors, sponsors and supporters, including Red Bull, Whole Foods, JBL Speakers, Pepsi, Jarritos Soda, Cool Cups, Elm Company, Primitive Apparel, One Coconut, Element, Penny Skateboards and many more.

Syck Productions is happy to have the support of, one of Expo’s major sponsors. HotBoarder is building the world’s first and only social media network that caters specifically to the fans of skateboarding, surfing, skiing and snowboarding. Their inaugural launch is scheduled for November, 2013.

“This is unprecedented to have 9 of the greatest skateboarders in the world, in one place at one time, in our home town, supporting their fans, benefiting our children’s foundations, is surreal! The kids are going nuts,” stated the California State Senator, Ron Calderon.

Skateboarding hits close to home for the Senator. In 2011, he and his family suffered the loss of their nephew when a hit-and-run driver struck and killed the 14 year old, while skating in the streets. Sadly, his best friend lost his life as well. Today, the Senator’s daughter is a Senior Vice President for Syck Productions.

In the last 10 years, nearly 400 children have lost their lives while skateboarding in the streets. Los Angeles based, Syck Productions’ mission is to promote safety by hosting all-star skateboarding events that raise funds for the charities that are keeping the kids off the streets by building safe environments for skateboarding.

Together we can make a difference or our children of today and their children of tomorrow.

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