Can SEO Be Automated?

SEO (search engine optimization) has become a crucial part of every digital marketing strategy. The problem is that it requires a lot of manual labor to get started. Can you automate it?

SEO (search engine optimization) has become a crucial part of every digital marketing strategy. The problem is that it requires a lot of manual labor to get started. Can you automate it?

Search engine optimization (SEO) is a technique that helps websites rank higher in Google searches. It involves optimizing web pages and blog posts to improve their visibility in organic search results.

Yes, you can automate some aspects of SEO, such as keyword research and backlinks. There are also tools that can automatically optimize your site for certain keywords. 

For example, you can use RankBrain to identify relevant topics and generate new ideas for articles. You can then have these ideas sent directly to the article creation tool so they’re ready to go when you need them.

What Is SEO Automation?

SEO automation refers to software or services that help you with all aspects of SEO. These include:

  • Keyword Research
  • Backlink Building
  • Content Creation
  • Social Media Management
  • Website Audit
  • Analytics
  • RankBrain

The good news is that there are many different types of SEO automation tools out there. Some focus on specific tasks, while others are more comprehensive. 

Here are four common categories of SEO automation tools:

1. Content Marketing Tools

These tools help you create content for your website. They might suggest topics based on what people are searching for online, or they may analyze your existing content to find ways to make it better.

2. Link Building Tools

These tools allow you to build links to your website from other sites. This improves your ranking because it shows Google that you have quality content.

3. Social Media Management Tools

These tools help you manage social media accounts like Facebook, Twitter, Instagram, LinkedIn, etc.

4. Website Audit Tools

These tools check your website for errors and provide recommendations about how to fix them. They can also monitor your traffic and tell you if something is wrong with your website.

How Does SEO Work?

Before we dive into the specifics of SEO automation, let’s discuss some basic concepts.

Google uses over 200 signals to determine which websites should appear at the top of its search results page. These factors range from your domain authority to the number of times someone clicks on an ad.

Google will display the first few pages of your website in its search results. If you want to appear on this list, you must meet certain criteria.

Manual Vs Automated SEO:

There are two main categories of SEO: 

  • Manual 
  • Automated

In a manual process, an individual performs each step manually. He/she researches keywords, writes content, builds backlinks, and monitors his/her progress.

An automated SEO process uses software or services to perform most of the steps.

Which one do you prefer?

Automating SEO is usually easier than doing it manually. However, it takes time to learn how to use the tools properly. If you want to start using SEO tools right away, I recommend starting with a basic set of tools that will give you the basics. Then, once you understand the basics, you can move up to more advanced tools.


SEO is a complex process. It’s not easy to master. But if you follow the right strategies, it’s possible to achieve success.  The key is to keep learning and practicing. Once you get started, you’ll see improvements almost immediately.

Author: nohoarts