Samantha Simmonds-Ronceros is a British writer, director, filmmaker living in Los Angeles. She co-created the unprecedented project 52 Films/52 Weeks: A Year in Filmmaking, where she and her partners, wrote, directed, produced and edited a film a week for an entire year. She currently has several independent film projects at various stages of development.
New Musical Inc presents
The Max Factor Factor: A New Screwball Musical Comedy
Book by Adrian Bewley
Music by Joe Blodgett
Lyrics by Chana Wise
Directed by Michael A Shepperd
Choreography by Pamela Davis
Produced by Scott Guy
As a first time reviewer I was prepared for anything as I arrived at The NoHo arts Center on opening night for the new musical, The Max Factor Factor. Developed and workshopped for the Celebration Theatre and produced by New Musicals Inc, this “screwball musical comedy” takes us back to the golden age of Hollywood and plays the high stakes game of forbidden love, financial ruin and ruthless ambition.
Actors' Equity Association (“AEA” or Equity) opened its new Western Regional headquarters at 5636 Tujunga Avenue in the NoHo Arts District on Tuesday, July 29. Built in 1948, the newly renovated 18,700-square-foot facility is a free-standing, one-story structure that features a state-of-the art audition center (opening fall 2014), on-site parking for up to 50 vehicles and a branch office of the Actors Federal Credit Union.
Designed to deliver an optimal audition experience for its members in a quality-controlled environment, the hallmark of Equity’s NoHo building is the union’s first-ever western region audition center. With brick industrial walls and 30-foot bow-and-truss ceiling, the new center is an unobstructed space featuring sound-attenuated audition rooms, sprung-wood dance floors, mirrored walls with ballet barres, a designated dancer warm-up space and private changing rooms. The building is conveniently located near bus and metro transit lines and easily accessible to the 101, 134 and 170 freeways.
Having previously leased space at 6755 Hollywood Blvd., AEA purchased the Tujunga Ave. property in November 2012 for $5.2 million, with an additional $1.5 million allocated from Equity’s reserves to cover build out and renovations. The building marks AEA’s sixth location in the Los Angeles area since opening its first Western Region office in 1921.
“The building allows Equity opportunity for growth and income and provides long-term cost savings for the Association,” said Steven DiPaola, Equity’s Assistant Executive Director for Finance and Administration who represented Equity in the purchase and oversaw the project in its entirety. He continued: “In addition to our New York and Chicago buildings, we now have a third, tangible real estate investment that strengthens our portfolio and expands our abilities in Los Angeles.”
Denham Wolf Real Estate Services, under the guidance of Dee Jay Bankhead, led the project management from August 2013 and will remain engaged with the project until its completion. Denham Wolf has provided complete oversight of the facility’s design and construction, and the project marks the firm’s first renovation project in California. Denham Wolf previously oversaw the renovation and expansion of AEA’s national headquarters and new audition center in Times Square at 165 West 46th Street, completed in May 2013.
ACTORS' EQUITY ASSOCIATION
Founded on May 26, 1913 by 112 actors, Actors' Equity Association (“AEA” or “Equity”) is the performing arts union representing more than 49,000 professional stage actors and stage managers in the United States. AEA seeks to advance, promote and foster the art of live theatre as an essential component of society. Equity negotiates wages and working conditions for its members, providing a wide range of benefits, including health and pension plans. AEA is a member of the AFL-CIO and is affiliated with FIA, an international organization of performing arts unions. Visit, www.ActorsEquity.org. Twitter, @ActorsEquity.
Facility construction partners and local unions include: OKB Architecture; Mata Construction (general contractor); United Union of Roofers, Waterproofers & Allied Workers (Local 220; Local 36); IBEW Electricians (Local 11); Carpenters (Local 1506); Sheet Metal/HVAC (Local 105); Steam, Refrigeration, Air Conditioning & Pipefitters (Local 250); Plumbers & Steamfitters (Local 582); Glaziers, Architecture Metal and Glass Workers (IUPAT Local 636); Drywall Finishers (IUPAT Local 1136); Floorcovering (Local 1247);
**** For information on Los Angeles theatre, tickets to theatre in North Hollywood's NoHo Arts District, theatre reviews, the NoHo Event Calendar, restaurants, news and local businesses in NoHo, or anything and everything about the NoHo Arts Community, bookmark nohoartsdistrict.com.
Finding your style & not being afraid of it looking weird.
“If it can be written or thought, it can be filmed” - Stanley Kubrick.
Beckets War, 52 Films/52 Weeks, 2011
I have had some tough, tough days on set.
For lot’s of different reasons.
But most of the time there are three major reasons why a tricky shoot can become an uphill battle, start to finish.
Making a film should be, in my humble opinion at least, as daring and as bold and as seemingly impossible as trying to catch lightning in a bottle. And when done right, the results are just as beautiful as what I would imagine lightning would look like, captured and bottled. But as difficult as that might seem, and I am no physicist...I’m pretty sure catching lightening is actually impossible. What I am really reaching for is the concept of setting your expectations really, really high and to not be afraid of that.
Very Independent Filmmaking - Things Can and Will Go Wrong
“It is unwise to be too sure of one's own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err.”
― Mahatma Gandhi
“Experience is the name everyone gives to their mistakes”
You said it Oscar!
On location, Lancaster, CA, Cold, early and miles from anywhere, having the time of my life…
Since there are rather a lot of mistakes to make, and while I feel from time to time that I have made more of them than most humans on this earth, I thought I would continue along the oddly popular theme of my failures, just for a little while longer…
“Only put off until tomorrow what you are willing to die having left undone”
‘The Bite’, 52 films/52 weeks, 2011
Sometimes the easiest way to advise a person embarking on their dream is not to tell them what to do and how to do it, but what not to do and how to avoid doing that over and over again.
A story should have a beginning, a middle and an end… but not necessarily in that order.
- Jean-Luc Godard
Well, thats one way of looking at it, but before the story there is the idea, and a beginning.