One of the things that the NoHo BID provides
to the North Hollywood Arts District
community is enhanced safety services. Seven
days per week, the NoHo BID Safety
Ambassadors patrol the streets within the
BID boundaries on foot or by bike. They
carry radios and cell phones that can
contact the police, fire and emergency
departments. They are also trained in First
Aid and CPR and most importantly they are
trained to identify a variety of situations
and act responsively, quickly and
sensitively. The Ambassadors training and
presence within the area help to ensure a
cleaner and safer environment which makes
NoHo more attractive to consumers, visitors,
and businesses. A great example of their
contribution occurred the weekend of July
19, 2008.
On that Saturday at approximately 6:30 p.m.,
two NoHo BID Safety Ambassador officers were
on routine patrol when they noticed a
homeless elderly man lying in the bushes at
the southwest corner of Magnolia and
Vineland. Ambassadors Oliverio Montejo and
Tristan Robinson noticed him and discovered
that he was having an unknown type of
medical condition. They attempted to gain
his attention and quickly discovered that he
was having heart problems. The Ambassadors
dispatched for the Los Angeles City Fire
Department via radio. LA City Fire responded
to the call and discovered that the man was
having a heart attack and had had a few of
them for the past hour, prior to the
Ambassadors arrival. The fire and rescue
personnel stated that if it had not been for
the keen and quick thinking of the two
Ambassasdors, the man would have died.
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Oliver Montejo |
Tristan Robinson |
Officer Montejo has been
with the Ambassador program since it started
in October, 2007 and was quickly promoted to
Sergeant because of his leadership skills.
Though trained and licensed as an
electrician, he joined the Ambassador
program because he enjoys the law
enforcement area and wanted to gain
experience and exposure. Recently, he
re-signed with the U.S. Army and will go on
active duty, based in California, within the
next two or three months. When he is
finished with his four or five month
commitment, he will be ready to join LAPD,
where has completed all of his testing for
the job.
Officer Robinson started with the Ambassador
program in May. Prior to his work with the
NoHo Ambassadors he worked for a few months
with the Sherman Oaks BID Ambassador
program. He came to work for the Ambassador
program because he is interested in joining
the L.A. County Sheriff’s Department. He is
currently enrolled at the College of the
Canyon in Valencia where he studies Criminal
Justice. He enjoys making contacts with the
businesses within the district and knows
almost all of the managers personally.
The actions of these two officers clearly
exemplify what it means to be a Safety
Ambassador. We at the NoHo BID congratulate
them for their alertness, quick thinking,
and life saving actions in regards to this
incident. It is the good work of the
Ambassadors that continues to make NoHo a
great place!
Rena Masten Leddy
Executive Director
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