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Q & A with the CRA/LA
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This is the first edition of a monthly column to provide answers to frequently asked questions about the North Hollywood activities of the Community Redevelopment Agency of the City of Los Angeles (CRA/LA). Additional information on our activities can be found on the CRA/LA web site at http://www.crala.org  [CRA/LA Project Areas > North Hollywood]. The North Hollywood team updates the information on our pages regularly. There is also a quarterly report published in hard copy that may be downloaded from the web, obtained at our office or sent via US Mail.

The CRA/LA manages 32 redevelopment project areas in seven regions throughout the City of Los Angeles. The North Hollywood Redevelopment Project Area is located within the East Valley Region. The region also includes the Laurel Canyon and the Pacoima/Panorama City project areas. The East Valley Region offices are located in the Academy building at 5200 Lankershim Boulevard, Suite 750 (the corner of Lankershim and Magnolia boulevards). Our phone number is (818) 753.1918.

Without further ado, here are this month’s Frequently Asked Questions:


What is happening with the BID?


The petition process for the “North Hollywood Transit Business Improvement District” (BID) was successful. Ballots were sent out to property owners recently and will be opened by the City Clerk if the item is passed at a public hearing (to be held at City Council on April 3, 2007).

Boundaries for the BID are as follows: Along Lankershim Blvd. between Burbank Blvd. and Riverside Drive; and Magnolia Blvd. between Tujunga and Vineland avenues.

The BID includes 194 parcels and will receive $1.5 million of seed money from Metro related to business disruption caused by construction of Red Line.

Assessments for the initial three-year term of the BID are lower than usual due to the seed money from Metro.

The BID will provide new improvements and activities including safety patrols and image enhancement services beyond those currently provided by the City.


What is the CRA/LA doing for the Arts?

The CRA/LA is fully cognizant that the recent surge of redevelopment activity in North Hollywood and the surrounding areas has put a tremendous amount of upward pressure on property values, which in turn has made it increasingly difficult for arts/cultural organizations to remain in North Hollywood. More and more property owners are either raising rents or looking for new tenants with greater economic capacity than arts/cultural organizations can provide. Further, CRA/LA understands that these organizations have historically been associated with North Hollywood, are an important part of the community, and patrons attending performances and events of these arts/cultural organizations provide significant economic benefits to North Hollywood businesses such as restaurants, cafes, and shops.

The CRA/LA has funding available for a prototype program that seeks to assist North Hollywood-based arts organizations and cultural organizations to remain in North Hollywood and bring arts/cultural organizations back to the area that were dislocated by unsustainable increases in rent. Toward this end, CRA/LA seeks to partner with, and provide financial assistance to, a select number of productive, high quality, financially responsible, and community-based arts and cultural providers that can demonstrate both a need for financial assistance and an ongoing commitment to the North Hollywood community.

A Request for Qualifications (RFQ) will be issued in the next two months. Eligible arts/cultural organizations are encouraged to apply. If you would like to receive notification when the RFQ is issued, please send your email (or regular mail) address to rkirschenbaum@cra.lacity.org with “Arts Retention RFQ” in the subject line.

 

 

 
 
 
   
   
 
 

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