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Wednesday, 05 November 2014 03:41

Spring 2015 Scoop - Distressed denim: a history

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Most of us know that the first jean was designed in the late 1870s by Leob Strauss, also known as Levi. The main purpose of the denim was to provide a durable and sturdy garment to the working men but denim has come a long way since. Denim has gone through many phases and styles but the distressed denim emerged from the cultural punk movement in the 1970s.

This group usually retaliated against mainstream society and a way they expressed their anger towards society was through the style of their clothing. The punk group would tear apart consumer goods, denim became the key target for this group, usually accessorized with safety pins and slogans.

Later the distressed denim look moved from being a political deconstruction movement to a fashion statement. Iggy Pop was one of the first pop stars to set distressed denim as a fashion statement. Later on in the 90s, the trend became popular by Kurt Cobian, Hip-Hop and Grunge groups, and it was quickly picked up by clothing companies that made millions of dollars of the generic jeans.

And nowadays, while distressed denim is no longer such a political statement, it still holds a permanent style in the wardrobes of many and is as popular as ever. So don’t be afraid of a little loving wear, and pull out those jeans with rips above the knee and fraying hemlines.

From the runway to contemporary brands to your favorite fast-fashion retail stores, here are a few cool distressed denim looks!

Au Lour Le Jour
Spring 2015
Price Points: High End


Free People
Contemporary Brand
Price Points: $200+





Forever 21
Retail Fashion Store
Price Points: $24.99- $29.99







Read 2533 times Last modified on Thursday, 06 November 2014 11:05
Vanessa Campos

Vanessa Campos is a 23 year old living in Los Angeles and an inspiring entrepreneur. She is fascinated by the world of business and marketing in Fashion. When she’s not out with friends or family she is working as an assistant where she is gaining major entrepreneur skills. Vanessa is a current student at The Art Institute of California – Hollywood where she is enrolled in the Fashion Marketing and Management Bachelor’s program. Vanessa loves to share her ideas and fashion tips to anyone who is as interested as she is, so come along and enjoy her new journey !

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