Born in Mexico and raised in California, I am now living in North Hollywood where I attend The Art Institute of California for Fashion Design. Attending this school has provided me with endless opportunities, from interning with designer Louis Verdad, freelancing on Fashion Illustration jobs, and growing independent to be ready for taking these major steps in my career
“Creating this Eco-friendly brand (Veltimera) is the beginning to fulfilling my desire to create for others; all from home, LA locals, with great sustainable materials. Our Earth is extremely important, from the animals to the forests to the people in it. Extensive research-documentaries, scientific reports, and environmental sites-have taught me what has gotten me to this point of designing Eco-Fashion; and I want to share it with others. Even if being organic costs more, it is worth it to not hurt our world”
*What does fashion mean to you?
Fashion is a form of expression of the self that connects you with others. Just like painters use canvases, our media is clothes on the body form.
*When did you realize you wanted to become a fashion designer?
I actually didn’t have it in me as a child like most young designer likes to flaunt. It came to me one day in junior high when I was doodling on my notebook like I always do (I used to draw people and study body movements and muscular/skeletal structure), and then the clothing lines caught my attention. It sparked me that I could move lines around, add lines, add colors and shapes, and design clothing. To that point, I had no idea there was such a job or that I could even be creative with it. That’s when I started studying fashion in magazines.
*How long does it usually take you to construct a piece?
It depends on the complexity, but it takes about a day to three days of full dedication.
*Describe the general process you go through to design and realize a piece of clothing.
First I’ll look at inspiration images for the concept I choose or that is chosen; things such as a mood, other similar styles in editorial shoots, and style sites. From here I split in two, either choosing materials and draping the design, or working on the patterns. I love both! It’s fun to me creating each piece of the puzzle on the computer and recreating my design idea as I drape.
*What do you believe makes a quality article of clothing?
Clean lines, beautiful flare and fit, great materials, and accentuates a woman’s curves. I hate how mass fashion is made for a standard boobless flat-butt body. All trims and stitching needs to be clean too, with no hanging strings or crappy sewing.
*How do you prepare for a fashion shoot or show?
I organize lists of what is needed and who is doing what. Then, I organize the information for the people I’m going to work with, so that they understand every detail. We keep in contact continuously and promote the event or shoot through social media.
*What advice do you have for aspiring fashion designers?
You are going to need to be extremely passionate about it to succeed. Thousands of other people want to be fashion designers too, but if you’re passionate, you will study and push your creativity to new levels. Fashion is not just about trends, and the world does not revolve around fashion. There is more to life than you know, so if you close yourself from constantly learning new things-even if they don’t relate to fashion- you will never grow.
*Where can readers find out more about you and your work?
They can check out my website at Veltimera.com. Everything is on there, my Facebook, Twitter, Blogger, etc.
Twitter: @ veltimera91