|
|
Emerging
Artists and Arts Patrons
Profile of the
Arts Patrons
|
Own Computer
|
95% |
|
Internet Connect
|
95% |
|
Internet Purchases
|
85% |
|
Attend theatre one
or more times per month |
60% |
|
Attends
museums |
52% |
|
Attend dance
performances |
44% |
|
Attend musical
concerts 6 or more times per year |
64% |
|
Have purchased
artwork two or more times per year |
47% |
|
Dine out 2 or more
times per week |
65% |
Our average,
the emerging artist is younger with a lower percentage of
disposable income compared to the average arts patrons, however, spends a
higher percentage of his/her disposable income for arts-related
activities.
General Audience
Demographics
Gender
Age
| 12-17 |
2% |
| 18-35 |
31% |
| 36-50 |
35% |
| 50+ |
32% |
Marital Status
Education
| Some
College |
35% |
| College
Graduate |
65% |
Household
Income
|
$20,000+
|
9% |
|
$40,000+ |
26% |
|
$60,000+
|
30% |
|
$80,000+
|
24% |
|
$100,000+ |
11% |
Eighty five percent of
viewers are from San Fernando Valley/Greater Los Angeles area. Fifteen
percent are from the US and abroad.
|
