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   Our Audience
 

 

Emerging Artists and Arts Patrons

Profile of the Arts Patrons

Own Computer               

95%

Internet Connect     

95%

Internet Purchases      

85%

Attend theatre one or more times per month              

60%

Attends museums          

52%

Attend dance performances  

44%

Attend musical concerts 6 or more times per year  

64%

Have purchased artwork two or more times per year  

47%

Dine out 2 or more times per week 

65%

Our average, the emerging artist is younger with a lower percentage of disposable income compared to the average arts patrons, however, spends a higher percentage of his/her disposable income for arts-related activities.

General Audience Demographics

Gender               

Female 62%
Male 38%

Age

12-17 2%
18-35 31%
36-50 35%
50+ 32%

Marital Status

Single 61%
Married 39%

Education

Some College 35%
College Graduate 65%

Household Income           

$20,000+           

9%

$40,000+    

26%

$60,000+    

30%

$80,000+    

24%

$100,000+    

11%

Eighty five percent of viewers are from San Fernando Valley/Greater Los Angeles area.  Fifteen percent are from the US and abroad.

 

 


 


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